Advanced Personalised Video Platform

Personalised Video Lab has developed one of the world’s most advanced interactive personalised video platforms. The platform facilitates highly personalised interactions at every step of the customer lifecycle delivering a more human experience. Our personalised customer engagement solutions enable 360˚customised interaction throughout the customer lifecycle from acquisition, upsell, to engagement and retention.

Personalised Video Concierge

With our Personalised Video Lab virtual assistant, your customers can interact with a trusted guide and be supported through what may be a complex process. Our personalised video concierges provide a more human experience, with important information at points that are typically roadblocks to completion. This increases online signup, purchase or join processes demonstrably.
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Personalised Video Chatbots

Our world-first AI powered personalised video chatbots offer advanced customer support via a real person. In the same way that customers would receive a text response, our chatbot platform can deliver a personalised video response. Where customers need support for issues, or have problems they need addressing, our virtual video assistants can offer empathy, compassion and a personal connection that they could never receive through existing messaging technology.
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Personalised Interactive Video

Our interactive video technology personalises the viewing experience further and leverages customers’ on-demand consumption mindset. At any point in a video, on-screen menu buttons can appear. This allows viewers to choose the next part of a video they would like to go to, enabling a sense of exploration. This leads customers along the path to purchase, where on-screen clickable CTA buttons encourage them to take action. Every time a customer clicks to create their video journey, this interaction also delivers a wealth of data. These insights are invaluable to inform and optimise future marketing strategies.

Email / SMS Platform

At Personalised Video Lab we design and develop highly impactful and responsive emails that deliver our personalised videos to an infinite sized database. Our eDM platform seamlessly interacts with your marketing automation platform. Personalised Video Labs’ SMS platform delivers personalised videos via shortened URL, with enterprise grade reliability, security and compliance at global scale.

Welcome Interruption (WI) Technology
Mobile Marketing Platform

Through real-time location technology we can engage customers in ground breaking ways. In 2019 Cricket Australia wanted to engage Australian and Indian fans while they were attending test matches. Through WI technology we could identify which fans were at a match – through their Cricket app. This allowed us to deliver real time personalised videos – via push notifications from Tim Paine, the Aust captain. WI technology allows you to deliver the right message at the right time in exactly the right place.

Analytics Dashboard

Get  actionable customer insights in real time, 24/7 with Personalised Video Lab’s analytics integration. A client accessible dashboard measures key metrics such as –
  • Who viewed
  • Who hasn't viewed
  • Play duration
  • Device – Operating System – Browser
  • Location
Specify a date and time range, generate reports or we can automate analytics data feeds to your marketing platform. This can be used to trigger events or offer campaign refinement, maximising effectiveness and ROI.

Google  |  Adobe Analytics

Google and Adobe analytics integration uncovers granular data about user actions. This enables a deeper view of customer actions post view experience.

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